Started as a music label in 2009, the Sleep is Commercial project has grown beyond any single idea and stands before you today as an experimental, established and experienced factory for artists.
The project could only begin in Berlin an individual, pulsating, tranistory city-neverland-workshop; an axis point of creative energy drawn from all over the globe, where possibilities are limitlesess and dreams can become true:
A name, a claim and a manifesto. Sleep is Commercial is always evolving fueled by a fluid cast of creative minds; deejays, musicians, writers, artists, music producers, fashion designers, photographers and promoters.
Everyone gives their own input. Together all the inputs create one output. This is called Sleep Is Commercial as Utopia Vivendi. Sharing as Anti-conformismus. Music and Love as Revolution.
Rhythmic and psychedelic, researched, yet fearless this is the sound of the new sleepless generation. With four label divisions and multiple projects that explore the relationship beween sound, people, electronics, human sensibility and machines, Sleep Is Commercial is an eclectic laboratory of sounds from deep-techno to ambient, experimental to enigmatic electronic jazz, techhouse grooves to trippy minimal.
The project extends into ever more areas. Whether organizing parties, putting on art exihibtions and now a fashion label, sleep is commerial is avant garde, syncretism of sounds, sites, codes, contrasts, people…